HopeTree Family Services, a Salem-based provider of mental and behavioral health services, has appointed Lisa Clause as its chief advancement officer. In this role, she will oversee HopeTree’s statewide strategic planning and execution for fundraising, development, marketing and communications.
“HopeTree supports families across Virginia, and I wanted to make a difference with foster kids and the developmental disabilities ministry,” Clause said. “The Advancement Department combines philanthropy and marketing which are my two greatest strengths. A long history of donations from the faith community and alumni who helped shape the Agency contribute to the success of our team. I am blessed to work with amazing people.”
Clause, HopeTree noted in a release, brings more than 25 years of experience in donor relations, fundraising campaigns and marketing. Most recently, she served as senior director of marketing and philanthropy and public information officer at Richfield Living, where she oversaw all marketing efforts, led fundraising campaigns that exceeded goals of $1.2 million and was critical to the development of the organization’s Roanoke campus.
“We are so excited to have Lisa join our team,” said Jon Morris, president and CEO of HopeTree. “Her experience and qualifications are top notch, but it’s her energy and leadership that sets her apart. She is a great fit to our team and she came to HopeTree at the perfect time.”
Clause is a graduate of Virginia Tech, earning an undergraduate degree in marketing management and a graduate degree in business from Liberty University. Currently, she serves on four nonprofit boards, including Goodwill Industries of the Valleys, Salem-Roanoke County Chamber of Commerce, American Cancer Society’s Cattle Baron’s Ball and YMCA of Virginia’s Blue Ridge, where she chaired the Annual Campaign for two years.
-The Salem Times-Register