The Greenbrier Valley Convention and Visitor’s Bureau unveiled a new, updated logo for the Greenbrier Valley, a new version of the visitor’s guide, and more at a ceremony held last week.
They state that, “The brand refresh started with the challenge to modernize the existing logo mark yet keep it classic enough to last a decade or more. Guided by the updated brand positioning statement, brand archetypes, character, and tone, we explored a variety of logo directions. The new, updated logo celebrates the charming luxury that is the essence of the Greenbrier Valley brand. We chose a refined serif font and added curves to a few of the characters as a nod to the region’s beautiful hills and rivers.”
A redesigned CVB website will be released later this spring. Stay tuned at www.greenbrierwv.com, and in the meantime, download a free digital version of the new visitor’s guide.
