Master Sergeant BBQ is not a new business; it is not even new to Vinton. The mobile food trailer is a familiar sight at many local festivals and events, including Twin Creeks’ Creekfest, the Chamber of Commerce Mingle at the Market concerts, the Vinton Fourth of July celebration, the Vinton Food Truck Festival, Fall Festival, and many others, in addition to valley-wide events such as Olde Salem Days, Wingfest, and the Henry Street Heritage Festival.
The business now has a permanent “brick and mortar” location at 111 East Virginia Avenue— a main thoroughfare in Vinton.
The cooking is still done in the food trailer, but patrons now have the option of taking their food inside to eat.
It’s easy to spot the custom-designed food truck (his design), with its billowing smoke and tempting aromas. In fact, that has been their slogan for several years— “Follow the Smoke”— as Murray “cooks on the move,” smoking the meats as they drive along the highways to events.
The mobile unit has a smoker for pork and beef, a chicken cooker, and a commercial refrigerator. He is able to cook as they drive because the smoking is done with indirect heat.